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Robert Gagne’s renowned nine events of Instruction

November 14th, 2007 · No Comments

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There are many things that will help acquire customers or recruiting, since they are both in the sales arena, too many methods, too many systems to list in one place.

Robert Gagne, 1989, came up with a list of 9 events that are important to any sale;

1. Gaining their attention

2. Informing the learner of the objective

3. Stimulating recall of prerequisite learning

4. Presenting stimulus material

5. Providing learning guidance

6. Eliciting performance

7. Providing feedback

8. Assessing performance

9. Enhancing retention and transfer

These do not all have to happen in this particular order, and some of these items may happen a few times.

Above and beyond all, it is about listening and building the relationship!

Have a good day.

Anders Gustavsson

Tags: Customer Acquisition · Personal Growth · Recruiting

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