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As US citizens cast our ballots during this historical election… keep in mind what this act represents, and what it means to you.
Your Right to Choose?
Freedom of Decision?
Influence of the Media?
Faith in the Future?
The Lesser of Two Evils?
What choices do you make everyday to set in motion the next phase of your life? What is the intention behind your decisions?
When you chose to start your business, was it just a choice influenced by persuasion or fear of loss?
Or was it a decision to set your life in a new direction?
Regardless of who you are voting for today… Obama, Mcain, Nader, Barr, Keyes
– I hope that you can keep in mind the power that your place in Democracy represents.
As a marketer, you can learn a lot from politics.
As small as it may seem, your vote counts.
Your every day decisions count.
Your purpose… Your vision… Your story… counts.
Anticipated, personal and relevant messages will always outperform spam.
Telling a story
Your challenge is to tell a story that is interesting enough that we’ll choose to listen to it and choose to share it with others.
Building communities has long been lead by story telling and leadership. Before the written language, before the printing press, before direct mail, before the internet, before blogs, before google adwords…
…there were stories.
Stories that are meaningful… that resonate with people… long after those who experienced them and told them for the first time.
He (or she) who tells the best story of the future, wins the election.
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